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WHIZZ [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

WHIZZ was born when the founder’s cleaner had to suddenly go to Manila (a family member passed away) and he struggled to find a replacement cleaner. After trying Facebook with “Does anyone know a good cleaner?” and Google Search for “residential cleans in Sydney”. Neither yielded anything positive. It was while he was sitting in an Uber car that it dawned on him. The uberfication of home cleaning. Let’s bring together and match people looking for cleaners with cleaners looking for people through an app.

The purpose of this innovation is to…

Deliver on-demand, top-quality, pre-screened independent cleaners to consumers via an online platform (desktop and mobile) or native application (iOS and Android). WHIZZ delivers a seamless 60-second booking process, secure payment and a 100% money-back guarantee. This is an Australian first.

It does this by…

WHIZZ matches the end user’s cleaning needs with qualified, outsourced cleaners using our bespoke scheduling and booking management algorithms. In addition to a seamless 60-second booking process, secure payment and a 100% happiness guarantee, WHIZZ is disrupting the residential cleaning market in Australia.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Like UBER and AirBnb, WHIZZ is ‘on-demand’. Instead of searching for a cleaner, your need is now matched in real time with a professional, insured and background checked contractor. WHIZZ is also becoming the benchmark in quality for cleaning professionals – it offers five-star hotel service as standard – this includes chocolates, scented bed linen and folded toilet rolls.

Its various benefits to the customer/end-user include…

• On-demand cleaning (same day in under 3 hours)
• Five-star hotel finishing touches (room fragrance, cleaning checklist, chocolates, toilet freshness seal etc)
• Excellent end-to-end customer experience thanks to our award winning native applications.
• 100% happiness guarantee

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

By asking friends via social media for cleaner recommendations or by searching on Google. The issue here: the great variance in both quality and pricing. Another alternative: a ‘pull service’ where you upload a job and wait for contractors to send quotes. This still requires the end user to choose a supplier and validate them and their product.

Its predecessors/competitors include…

Jim’s cleaning, VIP cleaning, Triple A cleaning and a minefield of micro cottage style cleaning companies

5. TARGET MARKET

It is made for…

The “on- demand” generation, people looking for a convenient, trusted and care free method of finding a cleaner on demand. It’s predominantly a gen Y product that’s targeting dual income households as well as high income earners.

It is available for sale through…

• iOS app
• Android App
• Mobile/Desktop Web (http://whizz.com.au)
• Telephone Bookings
• Email Bookings

Our marketing strategy is to…

• Weekly tailored EDMs to our different target markets. This allow us to track segment behaviour and adjust accordingly to drive sales.
• We retarget these segments via AdRoll through tailored ads and advertising channels. This is complemented via extensive and well structured AdWords campaigns across our various revenue horizontals.
• On the ground activations (voucher and flyer campaigns) for specific purposes

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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