When winning is everything. The Darwin ice hockey team emerge as world...

When winning is everything. The Darwin ice hockey team emerge as world champs [VIDEO]

1
SHARE

Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft.

A recently arrived American asked me if it was nothing more than spreadable OXO cubes. I guess, that’s a pretty close analogy. Yet, we love this black, salty, spread-y, goodness.

Taking the Australian larrikin stereotype is nothing new in advertising. The recent Carlton United beer ad embraced this with it’s gang of four, cops and robbers routine. And, it’s brilliant.

So, what do you get if you mix an entire city of larrikins, some vegemite and the desire to give our neighbours (and owners of Kraft) across the pond a bit of kick?

You get the Darwin Ice Hockey team, the undefeated world champions of one of the greatest sports on earth, one that has much to teach entrepreneurs. It’s my ad of the week.

Vegemite TVC – The Darwin ice hockey team

What’s the most overlooked source of clients and customers?

It's strategic alliances, of course. Learn how to leverage the networks of others during this free, live webinar. Get practical exercises to unpack your partner offer. (This is what you will offer to potential JVs with that will attract new partnerships.) Discover who you can partner with (even if it's just you in your home office or with a small team). Find out where to find your potential partners and how to contact them. Click here to register.