Volvo Trucks is doing some remarkable things with its marketing.
The company is not one to shy about from the opportunities to be interesting, memorable and risky.
It hung its chairman from a hook to demonstrate its strength.
It had a tight rope walker do the near impossible between two moving trucks.
Now, Van Damme has done the impossible, again between two moving trucks. Two trucks that are reversing.
Why? Again, it’s to find interesting ways to demonstrate the advanced technology and features of its trucks.
Who would have thought that Volvo Trucks would be the darling of social media?
It’s a viral sensation with more than 18 million views in under four days. Well played, Volvo Trucks, well played.
Volvo Trucks – The Epic Split feat. Van Damme