Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants way of saying what most people who work in the digital space already know?
This video from Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, in Tel-Aviv boldly explains what is meant by integrated advertising.
The use of cardboard in the animations is very 2012 – it’s a big shout out to Caine’s Arcade and cardboard bicycle inventors.
Now, it wouldn’t be right if a new marketing catchphrase wasn’t created every year, would it?