What should you expect from this education series?

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The Anthill Guide to Online Marketing for Small Business and Startups (eSeries).

Once a day, for 10 days, you will now receive an email from us specifically on the topic of online marketing for small business owners and startups. If you are not already an Anthill subscriber, you will now also receive Anthill’s normal email newsletter (crafted with love) and Antmart B2B Deals alert.

You may unsubscribe from either of these at anytime.

This series is NOT founded on vague assumptions or random thoughts.

Real, practical, tested advice

This is a structured program, that will introduce beginners to the basics of online marketing and will help those with some ‘runs on the board’ undertake increasingly more sophisticated, replicable and proven strategies.

The lessons it contains are based on the gaps we’ve uncovered while running our popular online marketing workshops, coupled with our own experiences transforming a $900 blog into one of Australia’s Top 50 Business & Finance websites.

You can unsubscribe from this series at any time and it won’t interfere with your subscription to Anthill’s regular email newsletter. You can also stop, start and repeat lessons.

Why are you bothering with online marketing in the first place?

This series will address…

The language and tools of online marketing: tactics and terminology
How to create compelling offers online: Writing for the web (inc SEO basics)
Search Engine Optimisation: Why you don’t need to be a tech-geek to get it right
Social media: How to empower your customers to do your marketing for you
Using email to get cut-through and click-through: Web’s ugly sister
Why small business should become the next media barons
Checklist & Tools Summary

But to begin with, it’s essential that you answer this very important question: Why are you bothering with online marketing in the first place? (Click to read this first instalment.)

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Latest Video

9 things a 9 month-old can teach you about online marketing [VIDEO]

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

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