Anthill’s ‘SMART 100′ Index was developed in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
- Dates & Deadlines
- Nomination Form
- Eligibility Criteria
- Judging & Application Process
- What is a ‘maven’ judge?
- 2009 Winners (Inaugural Top 100)
- Smart 100, 2009 Cocktails (the Video)
Maven Judging Panel
The SMART 100 is not your typical awards program.It employs over 100 ‘maven’ judges to evaluate submissions. Each submission is evaluated 12 or more times (by 12 different maven judges), according to a number of set criteria.
So, what’s a maven?
Most people define a maven as a trusted expert in a particular field. The word comes from the Yiddish meyvn and Hebrew mevin (מבֿין), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding.
For our purposes, a maven also means a person who seeks to pass on this knowledge to others – an intense gatherer of information and impressions, the first to pick up on new or nascent trends and share them.
Mavens play a vital role in the commercial success of new products and services.
Unlike early-adopters, who are attracted to any new technology, mavens are more discerning. They are thoughtful in their approach to the adoption of innovations and that is why they are often turned to as trusted advisers.
A successful innovation may be attractive to your average early-adopter but mavens are the people who will bring a successful innovation into the mainstream.
Our ‘mavens’ have been selected from people who we know to possess ‘maven’ skills and people who have self-identified as a ‘maven’ that we have vetted. To nominate yourself as a ‘maven’, subscribe to our eNewsletter and wait for our ‘call for expressions of interest’.
Email newsletter
Want to stay in the loop? Subscribe to our email newsletter.
