What if shopping in real life was like shopping online? [VIDEO]

December 19, 2012
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RealLifeCheckout

Listen to the post

It should be a great experience, right?

Wrong.

There is really only one store that I can think of that makes shopping online easy, too easy. It’s too easy because I accidentally find myself buying stuff. And, this magical site is Book Depository.

The thing is, I have given away 90% of my books. I’m going 100% digital from here on.

Yet, I find myself buying books at Book Depository because I want my young child to still know the thrill of holding a physical book, not just flipping through a digital book on an iDevice.

So, Book Depository is the site that is taking my money, I mean, providing my daughter with real-life books.

How does Book Depository make it so easy to spend money? For starters, it does none of the things shown in this video from Google Analytics.

Real life online checkout

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