Comments on: What are your logo colours really saying?

By: 99designs review

99designs review — Mon, 12 Dec 2011 07:16:00 +0000

I think it looks colorful, like someone was trying to make a big old black M with a fish next to it, but then they spilled some of those cone shaped water ice things with the bubble gum at the bottom all over the picture. My thoughts are that, silly it looks. When I look at it,

By: aCE talentNET

aCE talentNET — Tue, 28 Jul 2009 01:23:39 +0000

[...] read on to ascertain what your logo colours are potentially saying about you and the business you’re in, or want to be in!… previous post: « Complimentary Guide for… [...]

By: Kevin Rack

Kevin Rack — Thu, 23 Jul 2009 00:50:30 +0000

Spot on.
Another consideration is cost. We are in the garment/uniform decoration industry and cost and quality are the main issues. The larger the number of colours in the logo, the higher the cost and setup. Avoid full colour images if possible.
As the article mentions, the most recognised brands usually are no more than 3 colours. They have spent millions of dollars on branding for a good reason.
Keep it simple and consistant.