5 steps to stand out in your market using internet video [WEBINAR]

img

What’s wrong with the people you’re working with?

August 20, 2009 | By Paul Groth

This is the question many frustrated CEOs and managers are asking about their employees. There are plenty of reasons why your business might be stuck in a rut or going pear shaped. But could it be due to employees not performing well, being misguided or not having enough training? Let’s have a look at some common issues and solutions.

Are your employees happy in their jobs? If they’re not happy, they could be working against you. Do they even know your organisation’s overall goals? Most employees can’t articulate the business mission statement. They don’t know what the business is trying to achieve. They come in every day and work in their own little world.

Unengaged employees are like dags. Do you know what a dag is? Let’s just say it has something to do with sheep. If you have unhappy and frustrated employees, you need to find a solution quickly or your dags will weigh you down forever.

So far I’ve put quite a lot of heat on the employees. Let’s switch the heat onto the CEO or manager. As the manager, it’s your job to make sure the employees are performing up to standard. If you are not making this happen, it’s your fault.

Don’t start blaming your employees for not keeping up with the times. They were hired to do a job and they’ve probably been doing it. I bet nowhere in their job description did it say “keep an eye on the market and change what you do accordingly, and while you’re there seek out new opportunities for future advancement and business improvement tools to keep things running smoothly”. No, that’s not something that goes into a standard job description because it is seen as a waste of time to have an employee doing unguided research. The employee should be doing at all times what they were employed to do.

Research shows that employees would rather be recognised for their extra efforts rather than have a pay rise and forgotten about. Think about it – they come in to your workplace and do work for you every day and it takes up the majority of their waking hours. Wouldn’t you want some kind of recognition if you put in extra effort for somebody else’s gain? Show other people in your business how the person put in an extra effort and how it helped the business. An outwardly appreciated employee is more likely to put in extra effort again and again. Other employees will observe this recognition and become motivated to put in extra effort, too.

The following are some other issues that must be attended to:

  • Employees having difficulty communicating with other employees inside and outside their immediate division or department.
  • Meetings not being attended.
  • Employees usually have solutions to their problems but can’t act on them due to almost definite rejection by management. Get inside your employees’ heads!
  • Employees avoiding responsibility and handballing tasks they don’t want to do, meaning another employee has to take up a task on top of their duties.
  • New employees not getting enough specific training. This significantly slows down the employee’s ability to perform efficiently and also makes some employees appear incompetent at their job or feel embarrassed for not knowing simple procedures that are specific to the business.

So before you say, “What the f— is wrong with these people,” consider the points above and figure out who’s responsible for your workplace. Somebody needs to take control of these things. It’s your job to do that.

Show your employees you respect them and you want to help them succeed. In return they will respect you and feel happy and willing to succeed in their position. This is a simple concept but it’s often dismissed due to a manager on a power trip or simply not respecting those below.

Paul Groth is a marketing strategist, entrepreneur, and founder of www.marketingmixer.com.au. He is a strong believer in unconventional marketing using tactics such as persuasion, emotion, controversial content and getting the most bang for your buck using low-cost marketing methods. Follow Paul on twitter @paulMrG

Photo: Shane Gorsky

Start-ups to enter 2012 Telstra Australian Business Awards

Want an ad like this?

Logo e1328849448899 Start ups to enter 2012 Telstra Australian Business AwardsEntries are open for the Telstra Australian Business Awards. The HTC Start-Up Award has been introduced for businesses operating between one and three years. Now in their 20th year, the Awards offer $500,000 in cash and prizes for small and medium businesses.

To enter or nominate a business visit telstrabusinessawards.com

 

  • Lesley-Ann

    Your point about mission statements is a really valid one.

    Could it be perhaps that many mission statements (I’ll exclude start-ups here because I’ve seen some remarkable ones in this sector) are boring, essentially souless statements full of corporate speak that don’t go anywhere towards rallying employees? If I read the word ‘stake-holder’ in one of these things and my brain just shuts down ;)

    As a Marketing & Communications consultant I’ve been in and out of several businesses in the last few years and the most inspiring CEOs I’ve come across are the ones who are committed to personal development and education. This attitude just seems to naturally filter down through their troops creating a vibrant and progressive workplace.

    [Reply]

blog comments powered by Disqus

Find Us on facebook

Latest Video

9 things a 9 month-old can teach you about online marketing [VIDEO]

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

More>>

Latest Comments

Ant Mart

Anthill Amabassadors

Anty-Climax

Sponsored by Antmart

It’s a group buying site specifically created for entrepreneurs and business builders.

More>>

thumb

Tech & Innovation

Sponsored by AusIndustry

AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.

More>>

thumb

Marketing & Media

Sponsored by Do you need branding advice you can trust?

For over 20 years, SIGNARAMA consultants have been working closely with companies to create customised branding and signage strategies.

More>>

thumb

Tech & Innovation

Sponsored by Google

What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.

More>>

thumb

Upcoming Events

FEB
29

The 5th annual Angel Investor Conference to focus on sustainability of investment

Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.

More>>

Jan
9

Spruce up your video pitch for Innovation Bay’s next Angels Dinner

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.

More>>