Home Smart 100 2014 Visa payWave Crowd Gaming (NSW) — 2014 SMART 100

Visa payWave Crowd Gaming (NSW) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

S1T2 was tasked by Traffik to create an interactive experience for a stadium full of people that highlighted the new Visa payWave technology. We came up with a concept that centred around tracking group dynamics and capturing the ‘wave’ movements from thousands of people and translating this into game input. The challenge we faced was to find a way to extend conventional motion capture gaming from what was originally a maximum of three users to the potential capacity of a stadium bay which could include thousands.

2. WHAT & HOW

The purpose of this innovation is to…

Allow large crowd movements to be mapped and read as specific data inputs. These inputs were used as gaming inputs but could be used for wider applications.

It does this by…

Pixel-matching images at 30 frames per second. The application is calibrated to see typical crowd activity as a “normal” or “rest” state. From that point we are able to recognise key crowd movements as an action state (“Left”, “Right” etc.), and then match the difference from the rest state to the action state to provide an input value.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Traditionally, motion capture inputs have relied on depth cameras with key limitations. One alternative, infrared cameras, cannot be used in sunlight and their range of use is limited to a five-metre, three-to-four-individual application. Other solutions that have been used in the past were required to be fixed to structures.

Its various benefits to the customer/end-user include…

This innovation allowed Visa to scale their promotion from a simplistic door entry prize to a halftime feature that engaged everyone in the stadium. To see the entire stadium playing a game on the large screen was an amazing experience.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The only other large-scale solution known to us was executed in the United States which uses permanently installed cameras attached to building structures. Our solution needed to be portable to allow for changes in location week to week. Furthermore, current motion capture technology available to public has not been able to service an audience of this size.

Its predecessors/competitors include…

We are aware of alternative methods but each has its own limitation — lack of portability, the maximum amount of users or the range of detection. Because of this we believe a solution of this scale is an Australian first.
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5. TARGET MARKET

It is made for…

The target audience was specifically visitors and patrons of AFL games. The size of the target audience ranged from 40,000 to 100,000 viewers depending on the popularity of the game being played and stadium size.

It is available for sale through…

The service is available for sale through S1T2. On commission we are able to scope, adapt and implement the game based on a company’s brand and budget.

Our marketing strategy is to…

Leverage of the hype and press generated by the original Visa payWave Crowd Gaming at the Melbourne Cricket Ground to then transpose the game onto different sporting codes. The game can theoretically be played at any stadium around the world and is perfect for a half-time show as it takes less than 10 minutes to play and is highly engaging.

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Your Turn — VOTE!

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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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