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Vets on Call [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Our founder, Morgan Coleman took his pet dog to the vet he recognised a gap in the market. He identified the three main pain points that he as a pet owner felt, they were that it was inconvenient to get to the vet during business hours, it was stressful and there was no transparency as to what he was going to say once the consultation was completed.

2. WHAT & HOW

The purpose of this innovation is to…

…increase the convenience, eliminate the stress and improve the transparency of veterinary services.

It does this by…

…using a purpose built mobile application Vets on Call can deliver vets to the door of clients at a time that suits them best whilst facilitating complete transparency for the client.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Veterinary services have been provided in the same way for decades to the detriment of pet’s anxiety and the client’s time. Our app improves the experience for not only the pet but for the owner as well.

Its various benefits to the customer/end-user include

The alternative to our app is a mobile service run through telephone system or to go to a physical clinic.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Veterinary services have been provided in the same way for decades to the detriment of pet’s anxiety and the client’s time. Our app improves the experience for not only the pet but for the owner as well.

 

5. TARGET MARKET

It is made for…

Time poor or mobility impaired pet owners in metropolitan areas. This has a market capitalisation of approximately $2.7B.

It is available for sale through…

Both the iOS and Android app stores. The app itself is free to download. Clients only pay for the services ordered through the app.

Our marketing strategy is to…

Pursue Social media, PPC and traditional media through PR opportunities. We also partner with different organisations throughout our operating cities to offer their customers mutually beneficial opportunities.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Vets on Call – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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