Home SMART 100 2015 Vegetable Yoghurt

Vegetable Yoghurt [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I had developed a range of ready-to-go bircher muesli for my FMCG brand Yummia and was looking for new opportunities. A buyer from a large supermarket suggested I look at the possibility of combining vegetables in a yoghurt, so I did. I developed the flavour combinations and then end product, as well as the launch into the marketplace.

2. WHAT & HOW

The purpose of this innovation is to…

…provide consumers with an easy way to reach their five (vegetables) a day!

It does this by…

Each pot contains a half serving of pure vegetables and has a five-star health rating! The yoghurts come in pre-portioned tubs and include a spoon for added consumer convenience!

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

We have been fortunate enough to be the first yoghurt product to market in Australia offering a vegetable combination, so we have first mover advantage and a distinct point of differentiation with other yoghurt products currently available.

Its various benefits to the customer/end-user include…

Provides consumers an easy and tasty way to boost their daily vegetable intake.

vegetable_yoghurt

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There has been no other product like it on the Australian market; yoghurts are typically paired with only fruits. We have worked to combine the two!

Its predecessors/competitors include…

There have been no other products like this on the Australian market so we are paving the way for vegetables in yoghurt!

5. TARGET MARKET

It is made for…

…25-45 urban professionals, Mum, young children, basically anyone with a health conscious and even those without!

It is available for sale through…

Available through Woolworths supermarkets.

Our marketing strategy is to…

Sample sessions, product placement, PR, Good Food and Wine Show.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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