Home Smart 100 2012 USA Parcel Forwarding (SMART 100)

USA Parcel Forwarding (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

USA Parcel Forwarding (VIC)

This innovation initially came to life when…

USA Parcel Forwarding came to life when our business Ship 2 Anywhere started to experience success. Ship 2 Anywhere is an innovative Australian online service that brings cheap and simple shipping to individuals and businesses with an emphasis on customer service. When we saw how happy this service was making customers, we wanted to do more. Until USA Parcel Forwarding, Australians faced the problem of trying to buy goods from US stores that would not ship overseas or had unreasonable shipping costs. Our innovation has given Australians easy access to the range and low prices of America’s online retail market.

WHAT & HOW

The purpose of this innovation is to…

The purpose of USA Parcel Forwarding is to make it easier for Australian and international customers to access the U.S.’s huge online retail market and find customers the cheapest shipping, all while receiving Australian customer service.

It does this by…

USA Parcel Forwarding does this by allowing customers to place orders on U.S. websites and have the items stored or shipped to international locations. Customers are provided with their own unique U.S.-based mailing address, and parcels can then be sent to that address (often with free postage) and then forwarded on to Australia with reduced-priced shipping.

PURPOSE & BENEFITS

This innovation improves on what came before because…

USA Parcel Forwarding improves on what came before because of its cost effectiveness. In the past, Australians customers faced the problem of trying to buy goods from U.S. stores that would not ship overseas or had impractical shipping costs. Now, Australian customers can take advantage of the strong dollar and shop on U.S. sites without worrying about huge shipping bills.

Its various benefits to the customer/end-user include…

Benefits to the customer include: local customer service; the usability of the site, which caters to individuals and businesses; competitive shipping prices; huge savings on goods that are sometimes only available overseas; and increased access to U.S. online shopping.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, predecessors in the U.S. shipping industry happily accepted orders from Australian customers, but shipping costs were impractical. The idea of giving customers a U.S. mailing address is unique to the Australian shipping industry, as is the concept of packaging the service and organising not only for purchases to be made through U.S. sites, but also the shipping.

Its predecessors/competitors include…

Its competitors include a few online sites like myus.com that also let you shop at U.S. online stores then have the goods shipped to international locations, but these sites are operated overseas, which makes returning goods and customer service difficult.

TARGET MARKET

It is made for…

USA Parcel Forwarding is made for both individuals and businesses. Customers can use the site to access the range and low prices of America’s huge online retail market and take advantage of the strong dollar. This includes shopping for anything from clothing to electronics. Businesses, including online resellers and eBay businesses, can use the site to order cheap goods for their business and increase their profit margins. As it is an online site, its audience is also predominantly online.

DISTRIBUTION STRATEGY

It is available for sale through…

USA Parcel Forwarding is an online site that can be found at ship2anywhereusa.com. It can also be accessed through Ship 2 Anywhere’s site, ship2anywhere.com.au.

Our marketing strategy is to…

Our marketing strategy is largely online, since the site and our audience is online. It includes search engine optimisation, pay per click advertising and social media campaigns. We are constantly seeking out new opportunities like an exciting arrangement between USA Parcel Forwarding and Online Shopping USA that will put us in touch with frustrated Australian shoppers.

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