Home Smart 100 2014 Unloseable Eyewear (NSW) – 2014 SMART 100

Unloseable Eyewear (NSW) – 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

Too many pairs of sunglasses were lost. We had to stop this from ever happening again.

2. WHAT & HOW

The purpose of this innovation is to…

Make amazing eyewear that cannot be lost.

It does this by…

Our handmade eyewear has embedded Bluetooth beacons. When paired with our iOS app, the beacon sends alerts to the user if they ever leave their glasses behind preventing them from losing them. They can also track the whereabouts of the glasses.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There is currently no eyewear that incorporates technology like this for this purpose.

Its various benefits to the customer/end-user include…

The user will enjoy beautiful well crafted sunglasses without ever losing them.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

This problem was not solved.

Its predecessors/competitors include…

There are none.

5. TARGET MARKET

It is made for…

We are targeting 20 to 35 year old iPhone users who love looking fabulous.

It is available for sale through…

Pre-orders for the product will be available through our website tzukuri.com shortly.

Our marketing strategy is to…

Reach out to the media. We have lined up publications such as Tech Crunch, Digg, Life Hacker and Gear Hungry, all of whom have agreed to report our press release.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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