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Unknown To Expert [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I discovered many micro and small business owners were looking for PR and social media expertise but were unable to afford to hire an agency to help them.

Other agencies have tried, without much success, to provide cut down offerings and packages. They approached this market with the traditional agency model thinking, which tended to result in a product that didn’t fit the needs of the market and didn’t achieve the results they needed.

2. WHAT & HOW

The purpose of this innovation is to…

Unknown To Expert is an online portal offering products, including the From Unknown To Expert book, Acceleration Pack and the soon-to-be-released online course, designed to help people access materials only previously available through an agency but at their own pace.

It does this by…

…allowing individuals to choose the products that best suit their needs, whether this is a book, online course or DIY toolkit. The products all provide a step-by-step framework to help skyrocket individuals into the spotlight using the Unknown To Expert 5 Star System.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Unknown To Expert provides the expertise entrepreneurs need at an affordable price as well as at a pace and in a format that suits them. It provides not just know-how and theory but also action steps, templates, examples, media lists, everything you need to raise your profile and be seen as an industry leader.

Its various benefits to the customer/end-user include…

…increased sales, credibility and exposure, more referrals, paid speaking opportunities and enable amazing business opportunities. Individuals will also gain confidence and skills to get the media coverage and online communities they deserve.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Businesses have always relied on PR and social media consultants and agencies to provide expert information. Other agencies had tried, without much success, to provide cut down offerings and packages. They applied traditional agency model thinking, which tended to result in a product that didn’t fit the needs of the market and didn’t achieve the results they needed.

Its predecessors/competitors include…

Many PR businesses have tried to access this market but have approached from a traditional agency model. They have offered cut down products that neither fully service nor help them to achieve the results they require.

5. TARGET MARKET

It is made for…

…all entrepreneurs and micro businesses who want to increase their profile and become recognised as an industry leader in order to grow their business.

It is available for sale through…

…our website unknowntoexpert.com.

Our marketing strategy is to…

Our marketing strategy has been multifaceted. It has involved database building activities, including offering free resources like a networking guide and media release template; database nurturing with value-adding EDMs; social media content to engage and inspire clicks; blog posts; video posts; affiliate marketing; blogger and podcaster outreach and media coverage.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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