Comments on: Under the microscope: Print Advertising vs Social Media Marketing http://anthillonline.com/under-the-microscope-print-advertising-vs-social-media-marketing/ Business help for entrepreneurs, startups and small business owners in Australia | Business > Innovation > Technology > Entrepreneurship - Anthill Magazine: It's Where Ideas and Business Meet. Fri, 10 Feb 2012 14:06:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: DailyScoop http://anthillonline.com/under-the-microscope-print-advertising-vs-social-media-marketing/#comment-12316 DailyScoop Thu, 20 Aug 2009 01:16:59 +0000 http://anthillonline.com/?p=15616#comment-12316 We are a small handmade ice cream outlet in Wodonga. Last year I ran a Facebook campaign to attract passing traffic from Sydney and Melbourne. It was possible to display ads to selected users - so I put in those living in Melbourne and Sydney only. Since this was quite a large population, and I only wanted to target those travelling between the two cities my outcome was not quite that good. While the features are there I think the display ads (which cost money) are not as good as creating a fanclub or group (which is FREE). Fan club has also the ability to send messages to members and run discussion group so it is even better...! We are a small handmade ice cream outlet in Wodonga. Last year I ran a Facebook campaign to attract passing traffic from Sydney and Melbourne. It was possible to display ads to selected users – so I put in those living in Melbourne and Sydney only. Since this was quite a large population, and I only wanted to target those travelling between the two cities my outcome was not quite that good.
While the features are there I think the display ads (which cost money) are not as good as creating a fanclub or group (which is FREE). Fan club has also the ability to send messages to members and run discussion group so it is even better…!

]]> By: Luke Faccini http://anthillonline.com/under-the-microscope-print-advertising-vs-social-media-marketing/#comment-12276 Luke Faccini Wed, 19 Aug 2009 13:33:35 +0000 http://anthillonline.com/?p=15616#comment-12276 Perhaps there is something that can be gleaned from your efforts. What exactly did your campaign consist of? Perhaps there is something that can be gleaned from your efforts. What exactly did your campaign consist of?

]]> By: Kevin Rack http://anthillonline.com/under-the-microscope-print-advertising-vs-social-media-marketing/#comment-12254 Kevin Rack Wed, 19 Aug 2009 10:20:03 +0000 http://anthillonline.com/?p=15616#comment-12254 I have just run a Facebook campaign with Zero returns yet other paid options delivered much better returns. We qualify our sales leads and none mentioned facebook advertising! I have just run a Facebook campaign with Zero returns yet other paid options delivered much better returns. We qualify our sales leads and none mentioned facebook advertising!

]]> By: Valuable Internet Information » Under the microscope: Print Advertising vs Social Media Marketing http://anthillonline.com/under-the-microscope-print-advertising-vs-social-media-marketing/#comment-12236 Valuable Internet Information » Under the microscope: Print Advertising vs Social Media Marketing Wed, 19 Aug 2009 05:45:12 +0000 http://anthillonline.com/?p=15616#comment-12236 [...] Read more here:  Under the microscope: Print Advertising vs Social Media Marketing [...] [...] Read more here:  Under the microscope: Print Advertising vs Social Media Marketing [...]

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