Comments on: Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s Guardian Newspaper http://anthillonline.com/tweet-me-dont-sheet-me-anthills-twitter-feed-has-more-followers-than-the-uks-guardian-newspaper/ Business help for entrepreneurs, startups and small business owners in Australia | Business > Innovation > Technology > Entrepreneurship - Anthill Magazine: It's Where Ideas and Business Meet. Fri, 10 Feb 2012 14:06:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Lachy http://anthillonline.com/tweet-me-dont-sheet-me-anthills-twitter-feed-has-more-followers-than-the-uks-guardian-newspaper/#comment-16791 Lachy Tue, 20 Oct 2009 00:40:58 +0000 http://anthillonline.com/?p=19694#comment-16791 This really highlights the importance of having a strategy before you head down the Twitter or Facebook (or other social media) path. 1. Why are you starting a twitter feed or facebook page? 2. Why would your customers want to follow you on twitter or facebook? 3. Do you understand that "you must feed the beast"? 4. How does / will it affect your other communication strategies? I still think @DellOutlet is one of the best examples of successfully using Twitter for business. This really highlights the importance of having a strategy before you head down the Twitter or Facebook (or other social media) path.

1. Why are you starting a twitter feed or facebook page?
2. Why would your customers want to follow you on twitter or facebook?
3. Do you understand that “you must feed the beast”?
4. How does / will it affect your other communication strategies?

I still think @DellOutlet is one of the best examples of successfully using Twitter for business.

]]> By: James Tuckerman http://anthillonline.com/tweet-me-dont-sheet-me-anthills-twitter-feed-has-more-followers-than-the-uks-guardian-newspaper/#comment-16788 James Tuckerman Tue, 20 Oct 2009 00:13:47 +0000 http://anthillonline.com/?p=19694#comment-16788 Hi Rick - I wrote: "Anthill has more Twitter followers than YahooNews, the Guardian and AP (Yipee! Or they each might have multiple Twitter feeds?)" As you have demonstrated, seems they do. :-) Sometimes a piece is written well before the headline. Sometimes a headline is not even written by the author (the rule, rather than the exception in most media). Most headlines are designed to get people reading the rest of the story. Sometimes they do mess with the balance (as was the case here). For example, without the headline, the comment about Anthill's ranking is a tiny, throw away line, quickly followed by a cheeky qualification. Either way, the great thing about online media is that 'nothing is wrong for long'. Thanks for keeping things in balance. Hi Rick – I wrote:

“Anthill has more Twitter followers than YahooNews, the Guardian and AP (Yipee! Or they each might have multiple Twitter feeds?)”

As you have demonstrated, seems they do. :-)

Sometimes a piece is written well before the headline. Sometimes a headline is not even written by the author (the rule, rather than the exception in most media).

Most headlines are designed to get people reading the rest of the story. Sometimes they do mess with the balance (as was the case here).

For example, without the headline, the comment about Anthill’s ranking is a tiny, throw away line, quickly followed by a cheeky qualification.

Either way, the great thing about online media is that ‘nothing is wrong for long’. Thanks for keeping things in balance.

]]> By: Rick Eyre http://anthillonline.com/tweet-me-dont-sheet-me-anthills-twitter-feed-has-more-followers-than-the-uks-guardian-newspaper/#comment-16786 Rick Eyre Tue, 20 Oct 2009 00:02:46 +0000 http://anthillonline.com/?p=19694#comment-16786 @guardian may well have only 2700-odd followers, but a quick "find people" for "guardian" on Twitter (http://twitter.com/search/users?q=guardian&category=people&source=find_on_twitter) shows that 18 of the 20 most popular twitter feeds with "guardian" in the name are run by various departments of The Guardian newspaper organisation, led by @guardiantech with 1.3 million followers. The Guardian is, of course, one of the media world's best exponents of twitter. Did you mean to make this point somewhere after giving your article such a provocative title? @guardian may well have only 2700-odd followers, but a quick “find people” for “guardian” on Twitter (http://twitter.com/search/users?q=guardian&category=people&source=find_on_twitter) shows that 18 of the 20 most popular twitter feeds with “guardian” in the name are run by various departments of The Guardian newspaper organisation, led by @guardiantech with 1.3 million followers. The Guardian is, of course, one of the media world’s best exponents of twitter. Did you mean to make this point somewhere after giving your article such a provocative title?

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