Home Smart 100 2010 TransitVision (SMART 100)

TransitVision (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

After 25 years in hospitality businesses and at the age of 45 I knew I had one last chance of making it big. Sat down with 18-year-old son (doing business at Uni) and said, this is the big picture of a successful business and lifestyle. It can either take you all your life following everyone’s path, or let’s start at the top first. Lifestyle, money, minimal staff, outsource worries, outsource expertise, go national (more money), biggest ROI with least investment. The business dream. 6 months R&D globally distinguishing up-and-coming industries. A fully accountable national advertising platform on digital network.

WHAT & HOW

The purpose of this innovation is to…

Taxis nationally have had a bad rap. But the environment and passengers’ preconceptions don’t help. TransitVisions offers passengers an interactive engaging entertainment, localised information, advertising and a distraction from the sterile environment.

It does this by…

An 8-inch touch screen on a 3G platform nationally displaying a purpose-produced transit media that encourages viewers to interact, be entertained and exit in a lighthearted mood. Localised content and advertisers offer MVouchers and prizes, fun tips and topics, and interesting content.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Passengers were expected to watch the meter, listen to the driver, be bored, look for faults…with TransitVisions everyone wins. Taxi owners receive commissions, drivers win prizes through passenger surveys, passengers win through SMS competitions and entertainment, advertisers win by redeemable MVouchers, local councils win via targeted community messages.

Its various benefits to the customer/end-user include…

The entertainment and distraction from immediate environment. Our main client is the advertiser. Our 3G digital touch screen offers GEO-targeting, time of day, day parting, fully measurable reporting system, demographics (corporate and public taxis), location specific (airport, suburbs), 24/7/365 nationally.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Nothing. Taxi drivers were expected to engage the passengers. But as more non-English-speaking drivers were engaged, government bodies suggested less engagement with passengers.

Its predecessors/competitors include…

One international media company that trialed 8 years ago and has not been revisited since. Costs of delivery, audio, content, and passenger perceptions ceased trial of 200 in buses. There are none in the market and TransitVision has secured nationally 6,000 taxis.

TARGET MARKET

It is made for…

Passengers with nothing to do but view and advertisers wanting accountability of their advertising viewers. With 1 million passengers a day in taxis nationally there is a captive audience looking to be engaged. Through entertaining content with rewards viewers’ retention rates rise. Great for branding or interactivity.

DISTRIBUTION STRATEGY

It is available for sale through…

We are currently valuing the airtime then will establish a national network for sales either via JV or tender process.

Our marketing strategy is to…

Strategise with government bodies for community announcements and taxi industry promotion. Introduce to the media industry a new mass market with an average of 15 minutes dwell time in an unchallenged market. Several national blue chips have already aligned as target industry specific locations. Airport pick ups = airlines, credit cards, hotels, fast food. Late nights, youth, hospitality…

SUPPORTING IMAGES AND/OR VIDEO

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