Home SMART 100 2016 TrademarkVision

TrademarkVision [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Founder, Sandra Mau, brought TrademarkVision to life in 2011 after playing a pivotal role in the development of image recognition technology for a computer vision security team. After recognising the potential for image recognition in brand protection, the startup gained significant momentum and in 2015 grew at an exponential rate. Over the previous 12 months, TrademarkVision has launched massive partnership projects with the European Union and Australian IP government bodies as well as signing many of the world’s leading law firms and corporates of the world from its offices in Australia and the United States.

The purpose of this innovation is to…

TrademarkVision brings state-of-the-art image recognition to trademark professionals. Previously, our clients were forced to use text-based keywords or codes to search for similar trademarks. Not only was this time-consuming but it was extremely subjective and led to costly errors.

It does this by…

After uploading an image, TrademarkVision uses multiple algorithms to compare visual similarity and detect recognisable objects so that it can make an instantaneous comparison across the millions of trademarks around the world. In a matter of seconds the user is able to filter their results, create reports and protect their brand.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

TrademarkVision offers the ability to search for similar images using proprietary image recognition and object detection algorithms. Previously, brand professionals used painful text based searching to describe images that was time consuming and inaccurate. TrademarkVision has revolutionised this process and brought accuracy to the extremely important industry of brand protection.

Its various benefits to the customer/end-user include…

Ability to search for visual similarity of an image across global registries.
Improved accuracy and reach of brand protection, customisable with advanced search options
Brand protection into the future with automated monitor alerts

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Before TrademarkVision searching for similar trademarks was only possible through text or code search tools. If a picture says a thousands words, how could a brand professional possibly choose just one and hope everyone else chooses the same? This all meant the problem of image trademark searching went largely unsolved until TrademarkVision entered the industry.

Its predecessors/competitors include…

Thomson Reuters
Wolters Kluwer

5. TARGET MARKET

It is made for…

– Government agencies: All national government bodies have a need for TrademarkVision to supplement their text based search engines. In Dec-2015, the European Union Intellectual Property Office integrated TrademarkVision’s technology into their search engine, and IP Australia has been working closely with TrademarkVision since mid-2015 to completely rebuild their IP Rights search engines.
– Legal firms: Many of the world’s leading IP law firms use TrademarkVision to give fast and accurate advice to their clients.
– Brand agencies
– Corporates: From the smallest to the largest of corporates, all brands use TrademarkVision to protect their brand.

It is available for sale through…

TrademarkVision is available directly from http://trademark.vision/register from anywhere in the world.

Our marketing strategy is to…

Underpinning our mission to protect brands is our vision to be the leader in image recognition. This is coupled with our marketing strategy to position our brand as the industry leader and disrupter that we are and continue to influence the direction of the industry.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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