Home SMART 100 2015 TrademarkVision

TrademarkVision [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

After years of computer vision research at NICTA focusing on facial recognition, CEO Sandra Mau embraced her entrepreneurial side. Using her experience, she founded See-Out to be the leader in image recognition throughout the world. After initially focusing on a B2C model by bringing facial recognition to the web, See-Out began to notice the distinct hole in the market of protecting brands. TrademarkVision was then born to protect brands like never before. Using patent-pending image recognition software focused on trademarks, TrademarkVision compares an image with the world’s trademark databases, to give fast and accurate results that highlight potential infringements.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of TrademarkVision is to protect brands. Historically descriptive, and therefore subjective, keywords have been used for trademark searches and monitoring. TrademarkVision exists to make this process easy by using image recognition to give accurate and fast results.

It does this by…

Using patent-pending algorithms, images (trademarks) are interpreted into corresponding pixel values that can be used to perform certain arithmetic calculations. Our search engine then gives quick and comprehensive results based on the visual characteristics and similarity of the trademark to help identify potential infringements. Automatic alerts then protect the brand from future submitted trademarks.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Prior to TrademarkVision, and this remains the alternative approach, trademark images were searched based on text-based descriptors, which is a long, subjective process, giving low confident in results. TrademarkVision’s innovation means what could be a day’s work is now done in five minutes and results are a lot more accurate.

Its various benefits to the customer/end-user include…

Improving the accuracy of trademark searches means greater brand protection, which has massive revenue implications, as well as avoiding the potential of legal proceedings throughout the world. Time saving and making attorneys look good are just a couple more benefits.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The problem of text-based trademark searches has been tackled in the past by introducing description codes in some countries and set keywords in others. Describing an image remains extremely subjective, however, such that no alternative can achieve the same outcomes of TrademarkVision in anywhere near the same time. Additionally, TrademarkVision sends regular alerts to keep brands safe into the future.

Its predecessors/competitors include…

Alternative methods range from using each jurisdiction’s database search (text descriptors), or a third-party provider who uses the same text-based searching techniques across multiple databases. TrademarkVision is seen as a complement to all of these services.

5. TARGET MARKET

It is made for…

The target audience ranges across 4 segments:

  1. Government agencies: every country of the world has a governing body that maintains their jurisdiction’s trademark database.
  2. IP law and trademark attorney firms: having successfully grown in Australia the largest market remains untouched within other countries of the world.
  3. Brand agencies: large potential market in all corners of the world.
  4. Corporates: from the smallest of companies with one trademark to the largest, most protective companies, everyone can utilize TrademarkVision.

Having already gained significant interest from all four segments, TrademarkVision plans to expand globally in 2015.

It is available for sale through…

Our distribution channels consist of:

  1. Direct: Internet sales and sales team
  2. Private Reseller: TrademarkVision’s innovation can be utilised in other text-based search engines or related offerings
  3. Government Reseller: Directly incorporating into jurisdictional databases

Our marketing strategy is to…

The formal marketing plan is currently being completed, though in general terms, we will utilise social media to generate a network of early adopters, local staff to sell directly to law firms, attorneys, large corporates and brand agencies, executives to sell to jurisdictional bodies and finally resellers (complement products that utilise our technology) to widen our reach to SMEs.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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