Home Smart 100 2014 Tomcar All-Terrain Vehicle (VIC) — 2014 SMART 100

Tomcar All-Terrain Vehicle (VIC) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

Tomcar Australia was set up in 2005, and has spent eight years redesigning and improving the Tomcar vehicle for production and use here in Australia. The vehicle has been completely redrawn from the ground up, and is a true revolution in the off-road world. There is no vehicle in the world that can perform like a Tomcar. You guys have to come out and visit us — experience the vehicle yourselves. We have a great proving track we can take you to and show you our factory.

2. WHAT & HOW

The purpose of this innovation is to…

The Tomcar is a completely new way of driving off-road in comfort and safety, whilst having the capability of carrying heavy-loads. The vehicle is also designed to be simple to maintain and repair. Extremely complicated engineering, but simple mechanics.

It does this by…

The Tomcar is a revolution of geometric balance. The frame is welded as a complete unit, using over 300 pieces of steel — providing the occupants with unparalleled levels of safety. The vehicle’s design allows for a centre of gravity similar to a Porsche, and still maintaining a ground clearance of the original Humvee. The Tomcar’s drivetrain is also unique.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The vehicle has been designed from scratch to drive off-road in a new way, using its unique geometry and drive system. Most all-terrain vehicles are victims of technology stacking — based on a string of designs that make small incremental improvements on the design before. The Tomcar is unique in the way it has been developed.

Its various benefits to the customer/end-user include…

  • Ultimate safety driving off-road
  • Unparalleled off-roading performance
  • Simple maintenance
  • Low cost of ownership
  • Open up access to land that you couldn’t get to before
  • Increase productivity

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Using a variety of different machines to do the job that a Tomcar can now do (e.g. tractor, motorbike, ATV, SUV, etc.).

Its predecessors/competitors include…

ATVs (quad bikes), SxS (Side by Sides), SUVs (Sport Utility Vehicles), Motorbikes.

tomcar1

5. TARGET MARKET

It is made for…

  • Military / Defence
  • Agribusiness
  • Mining / Exploration
  • Emergency Services
  • Recreation

It is available for sale through…

Our online store: www.mytomcar.com.

Our marketing strategy is to…

Build a brand that people love — we do this by word-of-mouth from our users and creating a ecosystem of like-minded people. Our product speaks for itself, so we encourage people to experience the vehicle first-hand.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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