5 steps to stand out in your market using internet video [WEBINAR]

img

Toddler training and CEO training – not so different

August 17, 2009 | By Mr 1% Spend

I was enjoying Cuban cigars and ice-cold vodka with an old friend of mine, who I’ll call Joe, one afternoon when he received a call from one of his clients, Petulance Corp., begging for a miraculous cure to the sudden and comprehensive demise of their mail server.

Now I know this company and they are cheap. I don’t mean spending their money to get the “biggest bang for their buck” cheap. I mean “just because the whole company depends on this one piece of gear and if it fails the business will stop doesn’t mean we need a backup” cheap.

Joe listened to the panicked voice at the other end of the phone for a couple of minutes and said, “I’ll see what I can do but don’t count on any miracles.”

He asked me, “Do you know anyone who can get me a replacement for a mail server that’s melted down into a small puddle of metal and plastic slag by close of business?”

We both drained our glasses and I said, “Not at four o clock on a Friday afternoon.”

Joe sighed and dialled the number for the CEO of Petulance Corp., he put the call on speaker. After telling the CEO that I was also here he said, “I’m sorry, but, I don’t think we can have your email back up and running until Tuesday at the earliest”.

Now I won’t repeat the invective that was then hurled towards Joe. Let’s just say the CEO wasn’t happy. Then he followed up with, “We just can’t live without mail for that long. It’s the most critical thing we need. Our entire business depends on mail. People are contacting me all the time by mail. You’re responsible for this mess, you need to fix it!”

Calmly, Joe said, “we could do something for you over the weekend by getting one of our servers to act as a mail server for your domain until we get a replacement in for you.”

Any sane and rational person would think to themselves that this was a valid, if not ideal, option. Not the CEO of Petulance. He said, “That doesn’t work for me. Our email contains very sensitive, confidential information that no one but me can see. You need to get me a server now.”

Now I first met Joe when he and I worked together on a job for the Navy. My take on this was that if the Navy trusted him with a clearance and access to stuff that mere mortals weren’t able to see, then surely Petulance Corp. could trust him.

Joe poured himself another drink and settled into his chair and said, slowly, “It’s late on a Friday afternoon. It’s going to be hard for me to get any hardware from anyone at this time of the day.”

The response was priceless. “You tell them that the CEO of Petulance Corporation demands that they provide us with hardware, otherwise we won’t do business with them again.”

Now Joe and I looked at each other, nonplussed and struggling to not laugh.

“You really want me to ring up my suppliers and tell them that if they don’t get you a server today you’ll never do business with them again?”

“Yes.”

Poor Joe just sat there and said to him, “I’m sorry, but that’s just not going to happen.”

The silence on the end of the phone was deafening. For any of you who have kids, it was that silent pause you get between saying no to whatever it is your toddler wants and the instant that the tears and screaming starts. Then the screaming started.

Joe and I poured ourselves a drink while we waited for the rant on the other end of the phone to stop. It went longer than either of us expected.

In the end, Joe said quietly, “You need to make a choice. Either you get mail back this weekend by getting it on our server or wait until Tuesday to get your own server.”

Finally, the CEO said he’d wait until Tuesday, but if it wasn’t up by then he’d call in the lawyers. Then Joe asked, “Can you have your backup tapes ready so we can restore all the settings and user accounts?”

“Backups?”

Start-ups to enter 2012 Telstra Australian Business Awards

Want an ad like this?

Logo e1328849448899 Start ups to enter 2012 Telstra Australian Business AwardsEntries are open for the Telstra Australian Business Awards. The HTC Start-Up Award has been introduced for businesses operating between one and three years. Now in their 20th year, the Awards offer $500,000 in cash and prizes for small and medium businesses.

To enter or nominate a business visit telstrabusinessawards.com

 

Pages: 1 2 3

  • Anon

    This is pure genius and so inevitable true. Thank you Mr 1% spend for all of your great efforts of telling it how it is!!

    [Reply]

  • Lesley-Ann

    What a compelling read…with an even more compelling moral. I was so sure I knew who you were talking about until you mentioned Ingleburn lol

    [Reply]

    Mr 1% Spend Reply:

    The sad part about this is that there’s so many of these guys out there that I think we’ve all run across one.

    If you consult long enough you run across a lot more.

    The good thing is you collect a lot of material to talk about over a beer or three…

    [Reply]

blog comments powered by Disqus

Find Us on facebook

Latest Video

9 things a 9 month-old can teach you about online marketing [VIDEO]

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

More>>

Latest Comments

Ant Mart

Anthill Amabassadors

Tech & Innovation

Sponsored by Google

What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.

More>>

thumb

Marketing & Media

Sponsored by Do you need branding advice you can trust?

For over 20 years, SIGNARAMA consultants have been working closely with companies to create customised branding and signage strategies.

More>>

thumb

Anty-Climax

Sponsored by Antmart

It’s a group buying site specifically created for entrepreneurs and business builders.

More>>

thumb

Tech & Innovation

Sponsored by AusIndustry

AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.

More>>

thumb

Upcoming Events

FEB
29

The 5th annual Angel Investor Conference to focus on sustainability of investment

Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.

More>>

Jan
9

Spruce up your video pitch for Innovation Bay’s next Angels Dinner

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.

More>>