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To create a successful viral video, you need a hook. A really big hook [VIDEO]

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This ad wasn’t what I was expecting. But, it really proves a point.

Volvo Trucks have made some interesting ads before including some hair raising stunts.

This is no different. But, this time, the company’s President is doing the stunt. For real.

With two million views and growing, Volvo Trucks is owning its market niche like no other.

Did I mention how much I hate heights?

Volvo Trucks – The Hook