Home SMART 100 2016 Tilt-Interactive Mobile Marketing

Tilt-Interactive Mobile Marketing [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation, initially came to life when founder Ben Thomas found media navigation on mobiles irritating and clumsy. He thought that mobiles are not small desktops – they have unique properties and abilities. He thought that mobiles can be moved in the hand and also have very advanced sensors. So Ben developed a way to navigate multimedia by tilting the phone like a joystick.

Two business direction pivots later we decided that this technology is perfect for mobile advertising, especially e-commerce focused, full-screen video ads.

The purpose of this innovation is to…

The purpose of this innovation is to enable non-technical marketers to create highly immersive mobile ads. Tiltsta is an interactive mobile advertising platform used by agencies to easily create highly engaging tilt-interactive mobile video ads (world first).

It does this by…

Trigger social app and phone actions during full screen video without touching the screen. On iOs and Android touch during video normally triggers fixed responses – however, Tiltsta facilitates low level code to directly access device motion sensors and recognises particular movements to control multimedia and triggering actions, e.g. placing items in a shopping cart while video plays.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This innovation improves on what came before because it adds a very tactile element of control. Moving the phone like a joystick around a shopping experience does not feel like advertising. More importantly it enables the agency to directly monetise the Social Media reach – removing the traditional gap between branding and transaction.

Its various benefits to the customer/end-user include…

Hundreds of tests have shown that users feel more in control. Especially female testers responded that current online shopping carts are boring and task focused but shopping is about fun and inspiration. Tiltsta ads are immersive fun.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, this problem was solved by bringing together creatives and programmers – cats and dogs – with huge communication challenges and big price tags. With Tiltsta an Agency can create highly immersive branding experiences that allow for direct transaction.

Its predecessors/competitors include…

Wrap Media
Interlude
Pixmoto
Rapt Media

5. TARGET MARKET

It is made for…

It is made for Digital Agencies and brand marketing departments globally.

Total Available US Market
US Mobile Ad Spending
USD $58BN in 2018

Serviceable Available US Market
US Mobile Video Ad Spending
USD $6BN in 2018

Serviceable Obtainable US Market
Early Adopter Market
USD $816M in 2018

It is available for sale through…

It is available for sale through a Software as a Service model (SaaS). We are also offering direct creative services to high profile brands.

Our marketing strategy is to…

Sales Strategy: Key client top-down selling and onboarding support. Over time increase bottom-up selling
Self-Sign-up, Self-Onboarding through streamlined SaaS portal. All Tiltsta interactive ads carry a subtle Tiltsta branding, promoting our services.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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