This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Two new mums realised they were both wrestling with the same problem — being time-poor, having cluttered houses, and wanting a better way to dress their kids that represented value at the checkout, but also did a little bit more for the earth and their communities.
2. WHAT & HOW
The purpose of this innovation is to…
The purpose of this innovation is twofold — it allows parents to access great quality, fashionable kids clothes in a more economical and sustainable way. It also provides a way for parents with pre-loved items to sell them.
It does this by…
…providing a unique marketplace that allows parents to sell pre-loved kids clothes in bulk without the hassle of listing on conventional sites, or purchase re-loved, immaculate designer kids clothes for a fraction of the retail price — shipped to their door! Many parents do both!
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it circumvents the need for sellers to do any work listing or photographing their pre-loved items, or corresponding with potential sellers — they simply send and get paid. Buyers can access unique pieces across hundreds of designer brands and have these shipped to their door, at far less than retail prices.
Its various benefits to the customer/end-user include…
…conservation of time, energy and money — sellers easily convert pre-loved kids clothes to cash, buyers can shop thousands of items in one easy online store, in one shopping cart.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…sellers listing on auction sites or garage sale sites, with a great deal of effort and often mixed success. Buyers often had to access garage sales, op shops, or take a chance on the condition of pre-loved items with no quality guarantee.
Its predecessors/competitors include…
…smaller online businesses, mostly run by mumpreneurs. It has a competitive advantage over eBay, Gumtree and Facebook buy/swap/sell sites.
5. TARGET MARKET
It is made for…
…parents who value quality, brand-name kids clothing, who are often time-poor and who appreciate value, sustainability and giving to the community.
It is available for sale through…
Our marketing strategy is to…
…reach middle-to-high-income parents via parent groups, Facebook marketing (including membership in forums and groups), community-based referral, limited targeted advertising and, ideally, public relations.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
