Near, the platform that uses AI to make real-world data actionable, today announced that it has raised USD$100M (AUD$143M) in a Series D funding round.
In Australia, Near counts News Corp Australia, MCN and Telstra as key customers among others. Near holds the largest data-set of people’s
Its technology allows brands, enterprises
Founded in 2012, Near is one of the world’s largest source of intelligence on people and places, processing data from over 1.6 billion monthly users across 44 countries.
The Near Platform powers data-driven marketing and enrichment offerings through a suite of SaaS products. The users of the platform can leverage audience, spatial, retail, among other data in a privacy-led environment.
Where will the funds be channeled?
“We are humbled that we were able to close one of the largest rounds in our industry. It is a testament to our offering backed by unique data-sets and powerful science,” said Anil Mathews, Founder & CEO, Near.
“With the new funds, we will be investing heavily in data and engineering to launch a suite of new products, that’ll help strengthen our position in existing markets such as Australia and the US, and open up key strategic markets,” said Mr. Mathews.
Near has seen unprecedented traction and growth since the launch of its flagship SaaS product, Allspark, the first of its kind in the industry. Allspark enables end-to-end marketing automation for clients and partners across more than 20 countries.
“We are the only company aggregating this quality and scale of data at a global
“No other player has invested as much into the Australian market as we have over the past five years, so we have a lot of legacy data here, making our data science models work more effectively. Australia is one of our core markets and we’ll be investing heavily in expanding our partnerships here,” continued Mr. Mathews.
Existing partners in Australia include News Corp Australia who work with Near to enhance the capabilities of News Connect, their audience activation platform.
“Our strategic partnership with Near has helped us take News Connect to new levels. We’ve been able to unlock greater potential in our data by enriching it with the real-world data from the Near platform, helping us uncover new audience characteristics.
“This has helped us enhance our capability to deliver 1,900 customer segments to our clients. It is a true game-changer for Australian marketers,“ said Suzie Cardwell, General Manager of Data Commercialisation, News Corp Australia.
What do the investors think of Near?
Telstra Ventures, one of Near’s early investors believe that starting early in the Australian market has given Near a competitive edge.
“We first invested in Near in 2014 when the use of real-world data, especially location data, in marketing and decision-making was still nascent. Near is one of the market leaders in the Australian market when it comes to understanding real-world consumer
“Global customers including some of Telstra clients have been able to drive business value from the actionable, and easy to access intelligence provided by the Near Platform,” said Gurpreet
Early this year, Near launched its enrichment offering CARBON to help publishers and enterprises provide
Customers can select real-world attributes such as brand affinity, home location, dwell time, distance
Given it does this across the globe in a
With a global presence across the U.S., Europe