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This legal start-up has reeled in 7,000 clients in just four years thanks to one law that was introduced in 2009


Providing fundamental support to employers when it comes to managing employees and work health and safety has helped leading workplace legislation specialist Employsure clinch the Growth Company of the Year Award 2015 in the Australian Growth Company Awards.

Recently announced, the win cements Employsure’s recognition as the leader in the field. Currently 75 per cent of the company’s clients are those with 15 or fewer employees, although several clients are larger service providers and hospitality groups.

A meteoric rise

Employsure launched in 2010, by Employment Relations barrister and now Managing Director Edward Mallett, shortly after the introduction of the Fair Work Act 2009. The need was immediately recognised as employers struggled with their requirements under complicated legislation.

The company hired its first employee in 2011, followed shortly by the acquisition of their first client. Eight months later, their client base climbed to 100.

In April 2012, Peninsula Business Services, Europe’s leading specialist employment, HR and health and safety service, recognised Employsure’s influence and authority in the industry and invested in the company, helping to accelerate its growth.

By August 2013, Employsure had acquired 1,000 clients and within 12 months from then, the company had signed 3,208 new clients.

Today, in 2015, Employsure employs 271 staff servicing 7,000 clients nationally, and it also credited as the largest employer in its sector.

Edward Mallett, founder Employsure
Edward Mallett, founder Employsure

What exactly does Employsure do?

Employsure’s key services include:

  • Unlimited advice – proactive and professional employment relations and work health and safety advice, available 24/7
  • Compliance – reviews of all workplace processes and documentation to identify and rectify any areas of non-compliance, in both work health and safety and employment relations.
  • Insurance – if faced with a compensation claim, clients are protected through insurance underwritten by QBE
  • Representation – in the event of a claim, Employsure’s in-house adviser will assist; if the matter proceeds, legal partner, Sparke Helmore, steps in to provide professional representation

Its key offering is helping employers stay abreast of rapidly changing workplace legislation. Employsure guides clients on everything from dealing with difficult employees to implementing health and safety measures, providing them with the tools and skills to manage all workplace requirements.

Edward highlighted that compliance to legislation is essential in business and his company focuses on supporting clients in keeping their workplace fair and safe. “Ours is an innovative service,” he pointed out, “the first of its kind in Australia.”

What is the secret behind Employsure’s growth?

Talent acquisition. Edward believes that recruiting skilled, service-oriented staff for their expanding client base has underpinned the company’s sustained growth.

“Our focus has been to efficiently recruit team members who fit the organisation and the client base, as well as having the appropriate capabilities. Once new employees begin working with us, we provide a detailed induction, with a step-by-step training schedule, to ensure our high standards of service delivery and methods can transferred to new staff,” he says.

Michael Morris, Employsure Talent Manager, explains, “Employsure is a client-focussed business. We have to ensure our new talent understands how important client service is.”

“We do that by constantly reviewing candidates in the marketplace to gather data on specific skills, qualifications and experience. This has allowed us to generate a picture of the ideal candidate for the key areas of the business and to move quickly to recruit new people.”

As well as instituting a clever recruitment protocol, the company cites embracing tech to implement productive, efficient processes for both clients and employees as another key to its success.

Employsure uses bespoke software in its Advice team to communicate with clients, dedicated software to tailor client experiences, and a customised financial management system.

“We strive for high performance across the company,” says Edward. “As a young, fast growing business, we constantly review our service in order to remain ahead of the curve and ensure we deliver a world class experience for our clients.”