How often do we judge people by their appearances despite the million times we have been told not to judge a book by its cover? How often do we label each other based on the biases and assumptions we have developed about certain cultures and lifestyles?
This is something that entrepreneurs must learn not to do, especially if you want to succeed in sales. Stop making assumptions about what the customer wants. Ask about everything. The more you know (not think you know), the more you know how to go about dealing with the potential client.
The holy month of fasting for Muslims is now behind us but this is Ramadhan-themed Coke ad offers a timeless lesson we all ought to learn and put in practice all year, in business and in life as a whole too.