Anthill is now able to create sponsored ‘themed’ pages on a range of business topics. These are called ‘Topic Centres’ and their purpose is twofold:
- Position you (our partner) as the expert on a pre-defined field; and
- Create a direct channel to your target market (attract leads).
Bonus…
Free Email Syndication! (See below)
For every month a Topic Centre is sponsored, Anthill is now able to offer one week of email support. That means that we will syndicate your promotion (ie. Call-To-Action) as part of our daily email newsletter for one week. (Valued at $900!)
Free Promotion Reporting! (See below)
For every month a Topic Centre is sponsored, Anthill is now able to provide a lead generation gateway. That means that we will monitor the effective of your offer (ie. Call-To-Action) and provide you with live access to leads generated for one month.
1. Attract the right audience (Easy navigation)
‘Topic Centres’ enjoy a permanent place as a drop-down category from the Anthill Online navigation bar / masthead (above). In this way, they attract prospective customers already interest in your specific industry or area of expertise.
Homepage
2. Branding and thought leadership
‘Topic Centres’ offer a way for you to raise brand awareness and demonstrate ‘thought leadership’ among Anthill readers already interested in your industry or area of expertise. Please note the option to post promotions, articles and a video.
Sample Topic Centre
(1) Sliding banner to promote your Profile Page or a targeted message.
(2) Sponsor branding linking to your Profile Page.
(3) ‘From the Experts’ to publish educational articles and white-papers.
(4) Video function to promote a video interview or advertisement.
3. Build your profile and generate leads
‘Topic Centres’ can be used to attract additional ‘sign-ups’ to a Profile Page. This page can be used to educate propsective clients/customers about your organisation. However, it is more often used to promote an offer.
Sample Profile Page (with Promotion)
This Profile Page offers a permanent home for sponsors of a ‘Topic Centre’ and employs a range of optional features, including (from top down):
(1) Video Message
(2) Promotion (i.e. Call-to-action)
(3) About us
(4) Contact details
Bonus #1: Free Promotion Reporting
Many sponsors and advertisers wish to support their marketing efforts with a ‘call-to-action’ (i.e. an offer made for the purpose of collecting contact information from prospective customers and clients).
For every month a Topic Centre is sponsored, Anthill is now able to provide a lead generation gateway. That means that we will monitor the effectiveness of your offer (ie. Call-To-Action) and provide you with live access to leads generated.
Sample gateway form
Sample sponsor interface
Anthill is also able to provide live access to leads generated (i.e. for the purposes of identifying and ‘following-up’ prospective customers and clients).
Bonus #2: Free Email Syndication
options
For every month a Topic Centre is sponsored, Anthill is now able to offer one week of email support. That means that we will syndicate your promotion (as a Promotional Message, Event Message or Skyscraper Advertisement) as part of our daily email newsletter for one week.
(1) Promotional Message (Middle Centre);
(2) Event Message (Botton Centre); or,
(3) Skyscraper advertising (Right Centre)
Casual rate: Email advertising
Skyscraper: $90 CPM – 120(w)x600(h)
‘One Week’ Package Rate (10,000 x 4): $900 plus GSTPromotional / Event Message: $90 CPM – 120(w)x600(h)
‘One Week’ Package Rate (10,000 x 4): $900 plus GSTFree with every Topic Centre booking!
Important: Themed ‘Topic Centre’ pages are limited by supply.
