Home Articles The Wine Collective proudly unveils Australia’s leading digital wine marketplace

The Wine Collective proudly unveils Australia’s leading digital wine marketplace


Digital wine business, The Wine Collective, has unveiled the country’s ultimate online wine marketplace, creating an unrivalled premium wine experience and international connection to forever change the way Australians buy and enjoy fine wine.

The Wine Collective’s relaunch follows a period of unprecedented growth in online sales, significant customer acquisition and extraordinary tech-led innovation.

Last month a capital raising of $8.28 million was completed to fund its growth strategy on the back of strong growth in digital marketplace sales of more than 75% year on year.

My Wine Guy (a subsidiary of The Wine Collective) will be merged into the main Wine Collective digital platform and will unlock the most compelling, best-in-class range of wine from across the globe.

What is the new value added to this platform?

With over 10,000 wines soon to be offered, Australians will gain unprecedented access to the world of wine direct from the cellars of leading Australian and international winemakers that matter.

This pioneering digital gateway has also revealed a world-first digital marketplace connection with one of France’s leading negociants’ CVBG, Bordeaux, to stock premium wines from around the world including access to Bordeaux’s classified growth market.

This partnership will give local customers unique access to the world’s greatest portfolio of international premium wines, from Bordeaux’s Chateau d’Yquem and Chateau Haut-Brion, to Clos Apalta (Chile) and Klein Constantia Vin de Constance (South Africa) all included within The Wine Collective’s rebranded platform.

Lloyd Heinrich, CEO The Wine Collective said:

“The Wine Collective continues to innovate and in relaunching our world class marketplace and bringing our My Wine Guy brand under the banner of The Wine Collective, we now offer all our customers access to the ultimate digital wine portfolio.

We are excited to announce this world-first partnership with CVBG to bring a truly impressive selection of international premium wines direct to our wine-loving customers.

This unique portfolio of products will be accessible to Australian audiences using technology never deployed in the wine industry before.”

Mathieu Chadronnier, CEO, CVBG, said:

“We are proud to partner with The Wine Collective to bring some of the world’s best rare and premium wines to Australia. This world-first partnership has been forged based on a mutual appreciation and understanding of fine-wine.

Our global connections with the best international winemakers will provide discerning Australian wine-lovers unprecedented access to the world’s leading premium wines.”

Peter Fogarty, Chairman, Fogarty Wine Group, said:

“The Wine Collective has been a very strong supporter of the Australian wine industry over many years.

As the business continues to innovate, and its range of wines continues to grow, it has evolved to become arguably the country’s best online wine buying experience.

For leading and small wine producers, The Wine Collective continues to open up access to more and more digital sales avenues and provide the wine consumers with access to an amazing range of current release and back vintage wines.”

Customers will not only be exposed to rapid digital innovation but also have unprecedented access to unique wine selections that continue the endless pursuit of great service that The Wine Collective has offered throughout its storied 75-year history.

As well as its diverse range, customers will have access to unrivalled industry connections and insider knowledge, premium service, true value, and generous loyalty benefits.

Curated selections from the marketplace will be handpicked from a compelling local and international portfolio that captures the most highly regarded, top-rated and difficult to source wines in the world and delivers them straight to your door.

How has the funding progressed?

Last month, The Wine Collective completed a capital raising of $8.28 million to fund its growth strategy on the back of strong sales over the past year. TWC set out to raise $7.5 million from existing shareholders and new investors.

The raising was completed oversubscribed with $8.28 million contributed. The business is now well funded to drive massive innovation in its digital wine marketplace which has continued to show accelerating growth – sales are up 120% in the first quarter of the financial year.

Following the capital raising, TWC has also completed the acquisition of the residual assets of The Australian Wine Consumers’ Co-Operative Society Limited, which traded as The Wine Society (The Society).

The acquisition of The Society assets now brings the Society members into TWC and follows on from TWC’s acquisition of Online Liquor Group Australia Pty Ltd, including Cracka Wines, in December 2017 to create one of Australia’s leading direct to consumer digital businesses.

To toast the new unveil and partnerships, The Wine Collective is giving away the ultimate prize featuring some of the world’s most sought-after wines including:

2010 Domaine de la Romanee-Conti Echezeaux (Burgundy); 2016 Chateau Lafite Rothschild (Bordeaux); 2005 Chateau Mouton Rothschild (Bordeaux); 2017 Lucien Le Moine Montrachet (Burgundy); 2009 Vega Sicilia Unico (Spain); 2015 Henschke Hill of Grace (Eden Valley).

This ready-made wine cellar is valued at more than $10,000.

For more information please visit here.