This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
The cofounders of TWL were tired of trying to keep up to date with dozens of outdated websites displaying inaccurate prices or stock. Our innovation brings all online retailers together under a single site, returning power to the consumer to make informed choices on their next purchases. All data is sourced and displayed in real-time.
2. WHAT & HOW
The purpose of this innovation is to…
…a free-to-use comparison service and recommendations engine for whisky. Whilst most online retailers across fashion, groceries and travel have adapted, online liquor continues to lag behind what is now common behaviours expected by consumers.
It does this by…
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Currently there is no alternative to searching for online liquor products except for what google currently indexes, and usually the prices and stock is inaccurate, out of date or simply skewed towards who has the best Adwords spend. Consumers manually have to spend hours searching for the products they love and existing recommendations are based on outdated star ranking model.
Its various benefits to the customer/end-user include…
Seamless, mobile experience where customers receive all recommendations based on their personal tastes, location and availability in real-time. Multiple users have already expressed how impressed they are with our service.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
No predecessors exist, this innovation is first of its kind for the liquor industry. Closest competitors are supermarket liquor chains (like Dan Murphy’s) who have copy/pasted their bricks business online with large ad spend acquiring customers. Vino Mofo has had great success in Australian wine market but no plans to support Australian spirits.
5. TARGET MARKET
It is made for…
