Home Smart 100 2017 The Travel Bra

The Travel Bra [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I am an anthropologist and travel to remote places where there are few ATMs. I need to carry cash to pay field workers and I tried to buy a bra that would store cash and couldn’t – so I invented it! I now have an examined and approved Australian Innovation Patent and a USA patent. Women customers tell me they have been looking for something like this for years – an anti-theft garment that is not a money belt. Money belts are hot, obvious, ugly and uncomfortable. The Travel Bra is discreet and has multiple comfort features.

2. WHAT & HOW

The purpose of this innovation is to…

Allow a woman to carry valuables discreetly and comfortably when travelling.

It does this by…

The Travel Bra has a drop-down pocket that stores cash and can even stretch to take a passport. This pocket folds up under the band when not in use. The Travel Bra has a mini jewelry pocket in the shoulder strap & a side stretch mesh pocket for credit card and/or hotel room key. It has no underwire, flat seams.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It is better than a money belt or neck pouch. These anti-theft garments are hot, obvious, uncomfortable and ugly. The Travel Bra anti-theft features are discreet, comfortable. The Travel Bra is ultra-comfortable with no under-wire, no scratchy labels, wide shoulder straps, flat seams and soft bindings. It has an anti-odor treatment so it can be worn for days between washes.

Its various benefits to the customer/end-user include…
Discreet storage of valuables when travelling. Comfortable when seated for long periods of time travelling. Anti-odor for long distance travel. Store jewelry, passport, cash, credit card, hotel room key – best anti-theft device.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

It is totally new and has an examined and approved Australian Innovation Patent. It has a USA patent.

Its predecessors/competitors include…

The only other options for the traveler concerned about safety are money belts or neck pouches. The Travel Bra is the only bra designed and marketed specifically for the travelling woman.

5. TARGET MARKET

It is made for…

Solo female travellers, backpackers, empty nester older women travellers.

It is available for sale through…

Sold on-line and in Australian outdoor adventure stores Mountain Designs, Paddy Pallin and Wild Earth in Australia. Not yet available in stores overseas.

Our marketing strategy is to…

Launch into the USA in 2017 with social media marketing, affiliates and brand ambassadors.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: The Travel Bra – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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