On Friday Jan 16, 2009, T-Mobile launched its new commercial, filmed at Liverpool Station in London. The telco used 400 dancers and 10 hidden cameras. No one but the station employees and dancers knew what was going on.
What’s cool is the number of travellers in the train station who spontaneously joined in on the fun, taking photos and videos with their mobile phones.
It was later aired on YouTube and TV.
UPDATE: Thanks to Robyn from Atlassian for pointing out the more recent T Mobile “Life’s for Sharing” commercial, featuring over 13,000 people singing “Hey Jude” in London’s Trafalgar Square. Here it is:
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Paul Ryan Reply:
May 28th, 2009 at 5:15 pm
Very cool. I love it when large crowds do something out of the ordinary together. It seems to give everyone permission to drop their inhibitions.
Thanks for the tip. I’ve embedded the Trafalgar vid at the bottom of this post.
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