Home ANTHILL TV The T-Mobile Dance

The T-Mobile Dance

3

On Friday Jan 16, 2009, T-Mobile launched its new commercial, filmed at Liverpool Station in London. The telco used 400 dancers and 10 hidden cameras. No one but the station employees and dancers knew what was going on.

What’s cool is the number of travellers in the train station who spontaneously joined in on the fun, taking photos and videos with their mobile phones.

It was later aired on YouTube and TV.

[videoframe][/videoframe]

UPDATE: Thanks to Robyn from Atlassian for pointing out the more recent T Mobile “Life’s for Sharing” commercial, featuring over 13,000 people singing “Hey Jude” in London’s Trafalgar Square. Here it is:

[videoframe][/videoframe]

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.