Home SMART 100 (2013) The Suggestion Place (VIC), 2013 Anthill SMART 100

The Suggestion Place (VIC), 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

I became frustrated at the lack of complete employee/customer engagement toolsets available so decided to created our own.

2. WHAT & HOW

The purpose of this innovation is to…

Be a true engagement toolset, ensuring that everybody has a voice and that voice is heard.

It does this by…

Bringing together Suggestion, Survey, Chat and Recognition modules and providing a framework for objective analysis and measurement.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It brings together the four key engagement measures in one easy to use, highly efficient package.

The benefits to the customer/end-user include…

Everything from tangible/hard benefits (cost reduction and revenue generation) to more intangible/soft benefits (employee/customer satisfaction).

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

People trying to subjectively rate and assess suggestions or survey feedback thus never receiving full benefits or results.

Its predecessors/competitors include…

Suggestion boxes, paper-based and online surveys.

5. TARGET MARKET

This innovation is made for…

All organisations, but the bigger and more dispersed (workforce) the better. Organisations that want to leverage the input from their most important asset: their people.

6. DISTRIBUTION STRATEGY

It is available for sale through…

The web on a subscription basis, provided as SaaS (Software as a Service).

Our marketing strategy is to…

Firstly, on a local and national basis, leverage the key contacts and relationships that we have obtained during our 25 years in the corporate world, and then to expand globally by enhancing our first stage through web marketing.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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