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The science of persuasion: 6 key steps to selling water to a well like Jay Z [VIDEO]

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“I sell ice in the winter, I sell fire in hell. I am a hustler baby, I’ll sell water to a well,” Jay Z once rapped.

The skill of persuasion is one of the most important in life, more so in business especially for marketers and salespeople and if that lyric is anything to go by, Jay can clearly sell just about anything to anyone. So how can you too sell water to a well?

The animated video below by influencatwork.com describes the six universal principles of persuasion that have been scientifically proven to make you most effective based on the research in psychology expert Dr. Robert Cialdini’s groundbreaking book, Influence.

The book has sold over two million copies, earning a spot on the New York Times Business Best Seller List and Fortune Magazine lists it in their “75 Smartest Business Books”.

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