With every big blockbuster, it’s often the case that more money is made from pushing merchandising ‘schwag’ than selling tickets to the actual movie. And the same could be said for Apple products since the advent of the iPod. Be it cases, wallets, bags, headphones etc, the list of ‘must have’ components and add-ons to spruce up your latest guilty pleasure is endless.

The iPad is no exception. The third-party gadget floodgates have opened and we’re already becoming inundated with optional extras to help us play and adapt our new shiny toy. That’s why this video caught our attention. Not only is it a novel way to display your iPad, but it’s… kind of cool, with a hint of ‘chindogu’ madness likely to impress both early-adopters and luddites.

Plus, at least someone’s doing something nice to an iPad for a change and not destroying it ^[1].