Would you like to interview one of these amazing people for Anthill?

img

The future of business is not ‘Up In The Air’. It’s ‘Up In The Cloud’.

September 23, 2011 | By Jim Fagan

From time to time, when I’m sitting in an airplane, I think about the movie “Up In the Air.”

I’m not thinking about how the main character feels most comfortable when flying from place to place, or how he has the awful task of firing good people on the ground.

No, I think of a certain scene where the lead, played by George Clooney, informs a person he’s just sacked that “anybody who ever built an empire or changed the world sat where you are now.”

Some people might find that line glib or offensive. And I can understand that.

But I’m taken with the idea that no matter a person’s circumstance, no matter where they are sitting, they can build an empire or change the world.

It’s not about the IT guy anymore

You see, I work for an IT company during a time where IT is no longer about the office IT guy.

You remember the office IT guy, the colleague cast to the Siberia of your office, left alone in an air-conditioned, server-filled room situated near the company toilet?

Yup, that guy, the person we’d beckon when our computers crashed and Control-Alt-Delete wasn’t enough.

Thankfully, IT is no longer about the office IT guy. IT grew up, left the back rooms and became something that is part of our daily lives. IT is now about us.

From our private e-mail accounts to the apps we download, IT is now an in-demand commodity – much like the water we drink.  Thanks to the phenomenon known as Cloud Computing, IT has arrived, and opened its arms to everyone around the planet.

Cloud Computing forgets no one

Cloud Computing is an IT innovation that pools together all IT resources (applications, platforms, and IT infrastructure), places them on shared servers and gives any user access to all of it online. Cloud offers ease, scalability and pennies-on-the-dollar affordability.

One example of Cloud Computing is your free e-mail account, which is stored on a shared server and retrieved over the Internet.

With Cloud, IT is now easily consumable, low cost and available to all, making it truly the fifth utility.

Cloud Computing in Australia

In Australia and New Zealand, Cloud has already created opportunities for a new class of entrepreneurs and start-ups.

For example, if you want to open shops in five Australian cities, you no longer have to buy multiple servers and pay a system administrator to fix problems.

Instead you can sign up with a Cloud provider, spin up a server quickly and begin your IT journey. You could save even more costs by deciding to sell your merchandise solely online.

Companies like Xero, Trustdefender and saasu.com have blossomed online without having to pay tens of thousands of dollars for servers and expensive bandwidth costs.

By sharing a server or servers, these new companies pay only for what they use and do so with international bandwidth and easy scalability. They’re carving out a name for themselves – both at home and abroad.

In the coming months and years, more of these success stories will undoubtedly appear as Australia’s National Broadband Network will only bolster the IT revolution in the region.

The NBN will afford residents and companies even more opportunities and growth as they sell products and services locally and compete overseas.

Whether you’re a professional in Sydney, an artist in Melbourne, or a dreamer in Darwin, you don’t have to wait. Your time is now.

Thanks to IT, no matter where you’re sitting or how you got there, you can build an empire, change the world – or better yet, do both. The future of business is not ‘Up In The Air’. It’s ‘Up In The Cloud’.

Jim Fagan is VP and Managing Director for Rackspace APAC. He oversees Rackspace Hosting and Fanatical Support in the region while managing sales, marketing, channel and data center operations.

Image by vichie81

Want to turn your secret skills into a brand?

Want an ad like this?

Learn the Five Step Sequence to becoming a Key Person of Influence and become a highly valued (and did we mention HIGHLY PAID) person in your industry Learn from five of Australia’s most inspiring minds.

Melbourne: 1 June 2012
Sydney: 30 June 2012
Normal Price: $39.

Being GOOD at what you do is no longer enough in the new economy. Spend ONE DAY learning from THE BEST. Click here to get your ticket.

blog comments powered by Disqus

Find Us on facebook

Latest Video

Waiting for the great leap forward? I think it’s already here [VIDEO]

Throw away your keyboard. Discard your mouse. All you need to do to control your computer is wave your hands about. No instruction manual needed, just a teeny, tiny device that reads your hand motions. Really. The revolution in human-computer interaction just took a massive leap forward.

More>>

Latest Comments

Ant Mart

Anthill Amabassadors

Growth & Export

Sponsored by How to become a Key Person of Influence

Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.

More>>

thumb

Marketing & Media

Sponsored by Google

What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.

More>>

thumb

Tech & Innovation

Sponsored by AusIndustry

AusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.

More>>

thumb

Anty-Climax

Sponsored by Antmart

It’s a group buying site specifically created for entrepreneurs and business builders.

More>>

thumb

Upcoming Events

MAY
29

Want more leads and customers? Half day event to get big outcomes from a little budget.

Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.

More>>

MAY
22

WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!

This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.

More>>