The elevator from Hell

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The elevator from Hell

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We love audacious examples of commercial creativity. ‘Civilization’, a collaborative video installation, involving artist/director Marco Brambilla, was created for the elevators at the Standard Hotel in NYC. It’s comprised of over 400 video clips and takes elevator passengers on a trip from hell to heaven (as they ascend) or from heaven to hell (as they descend).

Talk about an intense elevator pitch!

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