Home SMART 100 (2013) The EcoPillow (NSW) – 2013 Anthill SMART 100

The EcoPillow (NSW) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

This innovation initially came to life following 25 years of research and designing of greenwalls and greenroofs by horticulturist and founder of The Greenwall Company, Mark Paul.

The EcoPillow came about because of a market need to use Australian landfill in an innovative way. It has an immediate benefit of not only natural beauty of the area covered, but more importantly each of the panels’ ability to reduce the carbon footprint.

2. WHAT & HOW

The purpose of this innovation is to…

Make a valuable contribution to the external environment by reducing water runoff, providing an inhabitable environment to promotes biodiversity.

It does this by…

Being constructed using 94% of the materials recycled materials that would otherwise be destined for Australian landfill.

As a pre-grown and fully encased product, the EcoPillow is incredibly quick to install and reduces the risk of failure from extreme weather conditions, wind scour or rain erosion.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There really was no other option. These soil-less EcoPillows allow for greenroofs across to be installed without the need and expense for additional support.

The EcoPillow weighs less than 60kg/m2 planted, grown in and storm-saturated at 110mm depth (comparative substrate weight only examples are: soil up to 150kg/m2, sand up to 200kg/m2).

The benefits to the customer/end-user include…

Greenroof EcoPillows incorporate Best Management Practice to reduce and often eliminate storm water runoff, saving money and environmental damage. They also:

  • reduce noise
  • create habitat possibilities
  • insulate spaces beneath
  • increase lifespan of roofing membrane
  • reduce landfill waste

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, the problem was not solved which is why this is such an innovation in greenroof technology.

Its predecessors/competitors include…

N/A

5. TARGET MARKET

This innovation is made for…

It is made for both residential homes and commercial buildings. The options are endless…

6. DISTRIBUTION STRATEGY

It is available for sale through…

The EcoPillow is available from The Greenwall Company in Australia: www.greenwall.com.au.

Our marketing strategy is to…

Work with leading publications to secure editorials and gain awareness of the product along with promotion of projects on our website and in newsletters to our database.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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