Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
Too often, technologists and inventors are so bedazzled by the pure genius of their product creations that they neglect the critical steps required to secure a successful path to market. Liubinskas concludes with a useful breakdown of how he thinks a new web business’s budget should be allocated.