Australian IP’s Dream Shield program has been awarded the Social Responsibility Award from the Australian Marketing Institute for its social contribution and impact in the indigenous community.
Only one year after it was launched by Innovation Minister Senator Kim Carr, the Dream Shield program is already being recognised for its social impact.
The program, which seeks to help indigenous businesses by raising their awareness to intellectual property issues, has just won the Australian Marketing Institute (AMI) award for Social Responsibility.
Run by IP Australia, the Dream Shield program impressed the judges for its social contribution and impact in the Australian indigenous business community.
According to Senator Kim Carr, “IP is one of the most important aspects of a successful business. It can be t competitive advantage that helps a business grow domestically and overseas.”
“There are approximately 6,000 indigenous businesses in Australia. Dream Shield is a great example of this Government’s commitment to helping these businesses grow,” he added.
By protecting their IP, indigenous businesses can profit from their culture and products.
Photo by babasteve
