Home SMART 100 2018 The Altar Electric

The Altar Electric [SMART 100, 2018]

0

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

We, as three Celebrants could see that for Couples who wanted an awesome wedding but didn’t want the fuss or the cost they didn’t really have an option. You were pretty much limited to getting married at Registry Office (yawn meets buzz kill) or have a Celebrant meet you in a Cafe and get it done (I know, super memorable right!!).

2. WHAT & HOW

The purpose of this innovation is to…

…Provide couples with a true alternative for a wedding. Low cost, high feels and loads of fun.

It does this by…

…bringing a slice of Vegas to Melbourne. Register online, turn up on the day, get married by a cool Celebrant and then enjoy a drink at the Bar with whoever you decide to bring along with you! Awesome and easy right?

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…this opens up a whole new avenue for people who previously either chose not to get married because of the whole wedding shebang. Or helps couples who were already thinking about a wedding, save thousands of dollars without diminishing their special day at all.

Its various benefits to the customer/end-user include…

Makes it easy and simple to get married, saves you a bucket of cash and is still memorable, fun and most importantly focuses on what a wedding should be about – The Love.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

People spending loads on a ticket to Vegas or as we mentioned – Meeting a Celebrant in a cafe (dull) or going to the registry office (again…yawn fest).

5. TARGET MARKET

It is made for…

The wedding market in Australia is approximate 130,000/year. This is targeting those couples who would otherwise have decided not get married, elope or head to the registry office (around 140 couples/week in Melbourne alone)

It is available for sale through…

Our website… You just book online, fill out your details and you’re done.

Our marketing strategy is to…

Target couples through SEM, Social Media advertising. This is further to our already successful PR campaign – We’ve been on the Today Show and published in The Herald Sun, The Age, The AFR, The Australian, The Daily Telegraph and Sydney Morning Herald, Broadsheet and Urbanlist.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: The Altar Electric – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)