This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Through life experience from home and work. I realised everything, thanks to the power of technology has sped up the old fashioned art of showing genuine thanks. Gratitude and thoughtfulness has fallen to the wayside. I developed Thankly as a convenient 3 steps in 3 minute solution to make appreciation easier. Handwritten cards + unique gifts that connect people and nurture relationships no matter how busy your life is, Thankly makes it easy to show gratitude, celebrate, sympathise and for corporate businesses. Strengthen network relationships + show authentic gratitude for their staff.
2. WHAT & HOW
The purpose of this innovation is to…
…make it easy to send a genuine note of thanks/gratitude and or a token for any occasion overnight across Australia.
It does this by…
…having a tech savvy user platform where customers can personalise their card and gift. Giving and receiving injects positivity for both parties involved and encourages feelings of gratitude, care, thoughtfulness and appreciation.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Sending a Thankly handwritten card or gift, is more personal than an email or a text. For companies and businesses, sending a Thankly card or gift, strengthens relationships. It puts emphasis on the value of time and doing business together for their employees. Sending a Thankly card or gift to express an employer’s value and appreciation.
Its various benefits to the customer/end-user include
- Super convenient
- Great customer service and range to choose from.
- Quality and satisfaction in giving thanks and showing appreciation in a genuine way.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Sending handwritten notes and cards of thanks. Thankly is spreading the word, encouraging the tech savvy email world that they need to express gratitude + thanks in a genuine authentic and thoughtful way.
5. TARGET MARKET
It is made for…
Gift and hamper style companies may be considered competitors. Thankly however, is the only Australian company that provides a handwritten personalised thank you card and gifting service.
Parents at home with young children and elderly people that do not have transport corporate companies for their staff and clients. Working people that are time poor for families to easily stay connected eg if you are overseas and want to send a card and gift to a relative in Australia.
It is available for sale through…
The Thankly website Thankly.com.au – desktop/mobile friendly platform.
Our marketing strategy is to…
Remind the public of Australia of the value of showing gratitude, thanks and sympathy when the occasions arise. To be thoughtful and to value those that support you via social media and networking with HR and corporate managers.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Thankly – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
