This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
I solved a problem I had. I a big believer in the ‘Thank you’ – it allows you to stand out in a crowd, win friends and stay memorable. I used to stand in the post office thinking surely there could be a way of writing a handwritten card or sending a little gesture of thanks from my phone! So I created it. It launching in October 2016 after 10 months of hard work and has grown month on month to disrupt the gifting space in Australia.
2. WHAT & HOW
The purpose of this innovation is to…
reanimate and reinvent the old-fashioned thank you, making it easy to show gratitude for those everyday things people do to support us in our busy lives and build invaluable business and personal networks.
It does this by…
keeping the personalised touches – handwritten cards with personal messages, stylish gifts – & taking out the time and leg work. It takes two minutes to send a Thankly – choose your card, gift, handwriting style and compose your message – and we do the rest.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
it recognises that in our time-poor lives, the handwritten card and thank you gesture is an increasingly rare commodity and a powerful networking tool. And Thankly’s cards and gifts have been specially curated with people’s busy lives in mind. The website is set up as a journey – no product pages – just three steps and we do the rest.
Its various benefits to the customer/end-user include…
Saves time and convenient: takes the endless searching out of finding that personalised, memorable gratitude gesture.
‘Win friends and influence people’ – people remember a thank you and will be more willing to help you out again in the future
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…spending hours at the shops searching for that just-right card and personalised but not too personal gift and wrapping paper; attempting to wrap it (with varying results); then spending another hour in line at the post office for a stamp – or just giving up, sending a quick email that goes straight to trash or, worse, doing nothing at all.
Its predecessors/competitors include…
…gifting sites that put product first and the gesture second so that it takes forever to find something appropriate for your colleague, mentor, housesitter or neighbour; bulk-printed, stock-standard corporate cards signed with a scribbled signature that could be from anyone.
5. TARGET MARKET
It is made for…
…anyone with a busy life who still believes in the power of the old-fashioned thank you. In an increasingly connected world, with instant messaging and social media platforms – it can be harder to make real connections. A memorable gesture of gratitude builds personal networks, business loyalty and referrals. It says to the person who wrote you a reference, did a stellar job on a project, watered you pot plants or fed your cat that their effort and kindness didn’t go unnoticed. People who send Thanklys know that and know that they can do it quickly and easily.
It is available for sale through…
Thankly website, www.thankly.com.au.
Our marketing strategy is to…
Tell the story behind thankly. Storytelling allows us to convey the ‘why’ behind the concept, differentiate Thankly from other gift stores, as well as creating shareable and interesting content (viral content). We use Use personas to segment our target market and send clear and appealing messages to each depending on their needs.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
