How to turn your knowledge into products [WEBINAR]

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Thank you for smoking (eh-hem)

April 29, 2010 | By Paul Ryan
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While getting ready for work this morning I was fortunate enough to catch this shard of radio gold: ABC News Radio’s Marius Benson interviewing Imperial Tobacco Australia spokesperson Cathy Keogh about the Rudd Government’s plan to mandate plain packaging on all cigarette packets sold in Australia.

Play on iTunes.

 


RSS icon Thank you for smoking (eh hem) More Anthill podcasts on iTunes


Source: ABC News Radio 29/04/2010 (mp3)

The legal line on intellectual property is one thing, but what’s with that bit about shopkeppers having their back turned for longer periods while they hunt for the right packet?

So it turns out that not all flacks for big tobacco are as smooth and assured as Nick Naylor, the silky tobacco lobbyist played by Aaron Eckhart in the 2005 movie Thank You For Smoking.

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  • http://www.agentsofchange.org.au/ Tian Yang

    The movie was one of my all time favourites, fortunately no Nick Naylor exists in real life.

    [Reply]

  • http://www.competitionsguide.com.au El Craigo

    I was involved in tobacco marketing at the time that extended warnings on packs (1/3 front) and we had a meltdown. Even 13 years ago, so much time and effort was placed on the look and feel of the pack design. These latest moves without doubt will have a big impact on the market, as so much of their branding is aspirational.

    [Reply]

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