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Teamster [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Two best friends called Sam were chatting about their recent departure from an organised club sport environment into a self directed sport and fitness lifestyle and realising the amount of friction involved with making new friends who play your sport in your area.

2. WHAT & HOW

The purpose of this innovation is to…

…allow people to find others that play their sport with a similar skill level nearby and easily organise sport with their friends, have more people to run with, cycle with or whatever sport you play.

It does this by…

…being a mobile phone app, allowing users to sign up with email or Facebook, entering the sports they play and skill level for each, swiping left or right on other users nearby that play their sport deciding to add them to their friend list or not and users posting sport activities that notify their friends when they’re going to play sport.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…there is nothing that allows you to find all the people who play your sport nearby instantly and see when all your friends are playing sport.

There are platforms like Facebook that have sport groups that try to achieve the same thing but they do not function well and not everyone in a city is in each specific sport group.

Its various benefits to the customer/end-user include…

It’s free, it allows them to meet new people who play their sport in their area and it motivates people to play sport if they see there friends are and they can join in.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…organised weekly sport groups by clubs or individuals and Facebook pages dedicated to organising sport, these forms of sport organisation are a one size fits all, conform to time and skill level or don’t attend, there is little flexibility, no customisation and mass posting on Facebook. People have different schedules and there cannot be one group to fit everyone.

Its predecessors/competitors include…

Facebook groups dedicated to organising sport, Meetup.com sport groups (only popular among older people and the lower skill levels) personal trainer style fitness sessions, social sport groups and cycling bunches.

5. TARGET MARKET

It is made for…

Teamster is designed for anyone involved with sport in one way or another; everyday runners, cyclists, ball or water sportsmen and women, as well as being a huge benefit to travellers, millions of people in Australia and 10’s of millions worldwide.

It is available for sale through…

…the Apple App Store for iPhone currently and at some point on Android mobile phones (which have the majority of users in developing countries).

Our marketing strategy is to…

…integrate with sports clubs, sport shops and sports focused social media influencers, featuring them to users in the app in a community function and in turn receiving promotion on their social media channels.

Currently we are focusing on the product, making it easy to use and making the users feel comfortable using it.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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