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    Teacher Think Tank [SMART 100, 2016]

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    This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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    1. THE BEGINNING

    This innovation initially came to life when…

    Kimberlin Education creates and delivers exciting education programs on behalf of our clients nationwide. Our team delivers educational expertise and digital impact in the form of innovative products and campaigns. We then connect these to the classroom to be used by teachers and students.

    The Teacher Think Tank was developed to connect to teachers in the classroom, to help us deliver the success of these programs. As teachers are the end users of our programs and resources, we wanted to hear their thoughts, expertise, knowledge and wisdom to execute the best in the classroom.

    2. WHAT & HOW

    The purpose of this innovation is to…

    The Teacher Think Tank, is home to over 15,000 engaged teachers nationally. We start each school campaign with a consultation with the relevant teachers from our Think Tank to help us develop and deliver exceptional programs for the classroom.

    It does this by…

    The teachers provide us with real insights into the type of the information they what and how and when they want to receive it.

    Their involvement in the creation of the program assists us with creating advocates for spreading the message when it is rolled out.

    By engaging with these teachers, it helps us bring education to life.

    3. PURPOSE & BENEFITS

    This innovation improves on what came before because…

    Previously Kimberlin Education engaged with teachers from cold calling, purchased databases and incursions, creating a database and keeping it up to date and current.

    It was a simple tool for us to connect with teachers however had limitations in expanding and recruiting to the teacher community.

    Its various benefits to the customer/end-user include…

    The Teacher Think Tank provides an online community for teachers with incentives, surveys, focus groups, testing, resources, jobs, professional development, events and other opportunities. They are offered incentivised opportunities by participating in the Kimberlin Education surveys with rewards (vouchers).

    4. COMPETITIVE LANDSCAPE

    In the past, this problem was solved by…

    The Teacher Think Tank is a new innovation and not a platform used in Australia. Kimberlin Education saw a need to connect with teachers and create a community to be rewarded for their insights and expertise.

    Its predecessors/competitors include…

    There are some brilliant online education community that connect teachers to resources and programs however not one that has a community that rewards the teachers for their involvement and expertise to create a brilliant programs or resources for the classroom.

    5. TARGET MARKET

    It is made for…

    Teachers galore, including classroom teachers, principals, librarians, subject coordinators and all in between. Any educator who is in the school / classroom on a daily basis to help us with their cold facing experiences and what they need!

    It is available for sale through…

    The Teacher Think Tank is an online platform housed on the Kimberlin Education website. It is a free community for teachers to sign up and be involved. Education partners will be invited to promote their opportunities at a fee.

    Our marketing strategy is to…

    Through a multi channel marketing campaign which will include social promotion – facebook and twitter, search – SEO / SEM, referral program through our existing teacher network, teacher associations, advertising through digital and print magazines and education portals.
    We believe that a few touch points are needed to promote this platform as teachers find their information in different ways.

    FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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