Home SMART 100 (2013) Tapestry (NSW) – 2013 Anthill SMART 100

Tapestry (NSW) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

We learnt that the ageing population is the biggest demographic trend in human history, and is expected to have an impact on the world economy ten times greater than the global financial crisis. We know that more people are going to be living beyond the age of 80 than ever before, and that the existing model for aged care isn’t going to cope. So we know there is a big change ahead of us in the way services get delivered, and that technology is going to be a key part of it. Tapestry was created with this in mind.

2. WHAT & HOW

The purpose of this innovation is to…

Combine a very simple tablet application with a set of online services to help seniors and their families stay connected. Family members, who might use a range of today’s technologies, can connect through a single Tapestry account.

It does this by…

It’s a really basic interface with large buttons that makes it really easy for seniors to access what they are looking for. Once you have an account, you don’t need to keep signing in. You just open the app and tap on the button to access photos, emails, weather, the Internet… whatever you’re interested in.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Nothing was available to address the problem!

By providing a single, simple way for seniors to interact with Tapestry, connect to family members, and engage with the communities in which they live, Tapestry provides a unique way to address a range of social health concerns for all seniors.

The benefits to the customer/end-user include…

It has the potential to not only improve the quality of life for many seniors, but challenge the way the aged care industry delivers its services.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Unfortunately it wasn’t! Even though:

  • People over the age of 70 represent the fastest-growing age group in Australia, yet…
  • One in 10 seniors say they often or always feel lonely. Always feel lonely. Just think about that for a minute.
  • Even more shockingly, the demographic with the highest suicide rate in the developed world is males over 80.

Its predecessors/competitors include…

There aren’t any!

However, Tapestry recently completed a trial with Wesley Mission. After, 80% of seniors felt more positive not only about Tapestry but also Wesley Mission, and two-thirds of seniors on the trial ended up signing up for Tapestry.

5. TARGET MARKET

This innovation is made for…

Seniors!

One user, an 83-year-old Sydney resident, Ruth Moore has been trialling Tapestry since August 2012. She says the platform has made it surprisingly easy to stay in contact with her family — most of whom aren’t in Sydney.

“I’d never used the Internet prior to using Tapestry. It’s been a revelation to me. I used to see Internet addresses in magazines and television, but I could never do anything about it. Now I know exactly what to do.”

6. DISTRIBUTION STRATEGY

It is available for sale through…

The pricing plan can be found here: www.tapestry.net/pricing.

Our marketing strategy is…

Using a combination of online marketing techniques and seizing upon media opportunities when they present.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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