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Strange as it sounds, Zoe Warne refuses to admit she has worked a day in her life. As the director and co-founder of digital marketing and communications agency August, this 2009 Anthill 30under30 winner describes entrepreneurship as both business and pleasure.
Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.