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Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off
ZenithOptimedia’s "6 Beers of Separation" campaign for Tooheys Extra Dry grabbed a silver award, and Visual Jazz picked up bronze for its “Dance Off 3D” campaign for fashion retailer Jay Jays at the Interactive Advertising Bureau’s MIXX Awards in New York.
The IAB has announced the winners of its interactive advertising awards. Who came out on top? A mix of social media, video, games and movies, trumpeting the achievements of Lynx, Freddo, Tourism Victoria and Tooheys. Advertising has never been so cool.